If You Want To Start Getting Results Massive Results
in your Jeunesse Business Now, you need to read this ...

"The Most Powerful *Process* To Helping You and Your Jeunesse Team Reach Their Goals Faster than you can Imagine"

Find out also why goal setting is the worst thing you should do, and how it stops you from getting the result you want in your business...

Dear Fellow Jeunesse Business Partners,

Have you ever wondered why you keep setting goals in your Jeunesse Business and always seem to fall short and yet people keep saying you gotta set goals?

Are you getting weary in your business after trying for months on end and yet your business still couldn't take off and you are feeling disappointed because your goal of financial freedom seems to be getting further and harder to reach?

Hi, My name is Winston Yap, and you probably heard how I went from nothing (Zero Left, Zero Right, Zero Spill Over) to Diamond in just 18 months. 

But what you didn't know, were the pain and struggles that I went through to figure out why I keep setting goals and still it doesn't work out.

Focusing On Goals Cost Me My Self Esteem and Brought Immense Pain to my Primary School Childhood...

When I was in Primary 1, I recall coming back with my report card and my dad looked at me and asked why didn't I score 100 marks. (That was the goals he set for me) I couldn't answer him and I had 10 painful strokes on both my hands.

Then came Primary 2, I set my mind on hitting 100 marks for fear that I might get canning again. True enough, according to Tony Robbins, where focus go, energy flows....I was focusing on the fear of not hitting 100 marks and I ended the year with 82 marks out of a hundred. 18 hard strokes right across both hands. 

After 2 years of disappointment on not hitting 100 marks, my dad decided to focus on checking my quarter assessment results and since then, every quarter I get wacked, all the way until I was 12. (In Singapore, we call this "Primary 6") 

As a result of this outcome, goal, results focused way of thinking, it badly scarred me emotionally for life. I was afraid to try anything for fear that the outcome would be bad. I was emotionally crippled for a long time. 

Before I share with you what happened that change my life around, let's have a real honest chat here. 

I know we all want to achieve the ultimate Goal (Reaching Diamond) in Jeunesse. And Perhaps even be a New York Time’s best-seller; go on a diet and lose 40 pounds; lead your Jeunesse Partners to become Diamond Directors and become financially independent and so on.

And, like most people, you’ve probably been taught to write down your goals, read them aloud daily, visualise them as if they’re already a reality, and put them where you’ll see them daily among other recommendations.

The real problems most people don't realize about goals setting is:

  • Firstly, we are eluded by the suggestion that goals can control things we have no control over. You can't predict the future (yes, shocking right?)

    But every time we set a goal, we try to do it. We try to plan out where we will be and when we will make it there. We try to predict how quickly we can make progress, even though we have no idea what circumstances or situations will arise along the way.

    We create for ourselves this trap of only giving ourself the permission to be happy only when we achive our goals. (eg. Hitting Diamond Director) My goal is to hit Diamond Director in 2016, and only then will I feel like I am successful.

    Unfortunately, the outcome or goal we want to get is often independent of our control. And if we cannot control and the outcome does not meet our expectations, we can feel disappointed with ourselves - especially if we have been led to believe it woud work. 

    Or worse, we think we're the problem and never tray again. (this is also one of the reaons why I couldn't bring myself to study as I alwasy felt was never good at it)

    It's the syndrome of "I'm not good enough yet but I will be when I reach my Diamond Goal". We train our mind to put off happiness and success until the outcome is achieved. Just thinking about having to hit Diamond in 1 year already stresses me out. 
  • Secondly, we’ve been taught to use arbitrary metrics when setting goals. For example, if you’re going to hit a rank, you may decide: “I’m going to hit Sapphire Elite  in the next 30 days”.

    However, again, if you don’t meet the precise metric you outlined for yourself, you can feel like you’ve “failed” and you are the source of the failure. Sentiments such as: “I only hit Sapphire. I know I couldn’t do it” become all-too-common.
  • Thirdly, people can become obsessed with their goals which can blind them to what other options could have been available had it not worked out.

    If your goal is to become an Olympic athlete but an injury forces you into early retirement, your tunnel vision may inhibit you from realising you could become an exceptional trainer, like a Freddie Roach.

    Ultimately, it can be difficult to differentiate between what we want and what we think we want. And even if we’re certain about what we want, it may not meet our expectation when we achieve it.

  • Fourth, Goals are strangely an opposing force to long-term progress

    You might think your goal will keep you motivated over the long-term, but that’s not always true.

    Consider someone training for a half-marathon. Many people will work hard for months, but as soon as they finish the race, they stop training. Their goal was to finish the half-marathon and now that they have completed it, that goal is no longer there to motivate them. When all of your hard work is focused on a particular goal, what is left to push you forward after you achieve it? So what's left of you after you have achieve your Diamond?

    This can create a type of “yo-yo effect” where people go back and forth from working on a goal to not working on one. This type of cycle makes it difficult to build upon your progress for the long-term.

  • Lastly, the problem most people have with goals is screwed up expectaions

    We start a business and think it will be an instant success

    We join Jeunesse and think we'll be like Kim Hui, Diamond within the year.

    We promote Jeunesse products and think the world will buy it.

    We go on a diet and think we’ll lose 50 lbs right off the bat.

    We expect ridiculous outcomes (often in record time) and when we don’t get them, we lose momentum. We give up. We quit.

So How then do you get whatever you aim to have if
Goals Setting Kills Your Dream?

It wasn't until I was in the army that something struck me because whatever I tried to do (Study, Competitive Swimming, Table Tennis, Make Money Online), I seem to fail and give up too easily. 

It was only when I decided that I wasn't going to be disappointed again by having no expectations and then I found myself wanting to become an entprereneur. I love working at my own terms, learning and trying out marketing, coming up with business ideas even though I really wasn't earning much yet. (Heck, I even had my ex-gf paid for my meals when we were out on dates; do not try this!).

The key thing is, I enjoyed the journey thoroughly, although with not much results to show for AT FIRST. But little did I know that I was slowly horning my sales and marketing skills and it took was timing for the right opportunity to show up.

After several years trial & error (Still enjoying it till today), I manage to have a huge breakthrough when my sales and online marketing skills were put to good use when I entered the real estate market as a realtor and earn me a 6 figure income within my first month full itme.

The next venture was into training, at first I was exciting do training as I could see the potential earnings of the business and it stresses me out when I set the expectation for myself and once again I decide to let up and found myself enjoying training students, making them laugh, making them go "Wow" with what I shared, seeing them completing their websites on their 3rd day in class.

I found myself reading books on how to be a better presenter, trainer ,teacher and coach. I had multiple months that I hit 6 figures in revenue.

Later on, I was attracted to the idea of passive income and Jeunesse Global came along. Again, my first instinct was to set a goal to hit diamond in 1 year. Oh boy did I struggle, I was disappointed when I couldn't seem to see how I could do it in 1 year after serval months into the business after I review how miserable my cycles were. 

I decide to let up, don't stress myself up and commit to God. Again, I found myself drawn into giving good presentation, creating motivating training, enjoying the recognition and attention (Especially being awarded one of the Top Star Pacer award at Jeunesse EXPO 5 in Macau).

I then realized that I really enjoyed training (sometimes too much for my good), I enjoy seeing people that I have helped become successful. I brings me a sense of fulfillment. I enjoy creating new ideas to grow the business (although not all were great ideas I must admit!).

If you have been reading my story thus far...you would realize the SECRET to my success is not in my goals but in thy...

The Key To Longevity Success

So What exacly is a Process? Let's look at one of greatest football coaches of all time.

Nick Saban, is recognised as one of the greatest coaches in college football history, winning three BCS championships with Alabama in 2009, 2011, and 2012, and another with LSU in 2003.

What’s remarkable about Nick Saban’s approach to American football, isn’t his work ethic, nor is it the standard he holds himself and his players to. It’s what his father imparted on him and that which he now imparts on his players: The importance of Process.

Well, the process is really what you have to do day in and day out to be successful.

Instead of asking his players to focus on winning the championship or the next big game, he asks them to focus on what the next action is. The next drill. The next play. The next touchdown.

To Saban, it’s not the outcome that’s important, but the process.

In his own words:

We try to define the standard that we want everybody to sort of work toward, adhere to, and do it on a consistent basis. And the things that I talked about before, being responsible for your own self-determination, having a positive attitude, having great work ethic, having discipline to be able to execute on a consistent basis, whatever it is you’re trying to do, those are the things that we try to focus on, and we don’t try to focus as much on the outcomes as we do on being all that you can be. [3]

What does Nick Saban know about success? A lot. While serving as the head coach at LSU (2000-2004) and Alabama Crimson Tide, Saban has won three of the last nine national championships. His success has motivated football powerhouses across the country, such as Florida State and Michigan State, to try to replicate what is being called the “Sabanization” of college football.

The secret to Saban’s success isn’t finding the latest and greatest blocking offensive and defensive schemes. Quite the contrary. What Saban preaches day in and day out to his players and staff is the tested and true fundamental known as process focus. Saban teaches his players to stop actually thinking about winning and losing and instead focus on those daily activities that cause success.

He encourages his players to adopt a definition of success defined not by results, but rather by effort. Instead of emphasizing scoring touchdowns, he asks players to define themselves with such things as completing each set in the weight room or completing practices with 100% intensity. Saban states: “Everybody wants to be a success. Not everybody is willing to do what they have to do to achieve it.”

According to Saban, process guarantees success. A good process produces good results. Likewise, if the process is off, the results will suffer. Focusing on the outcome is paradoxical. The more one emphasizes winning, the less he or she is able to concentrate on what actually causes success.

Truth be told, process focus applies to business every bit as much as football. The businessperson who prioritizes the daily activities that will be most likely to influence the bottom line has a significant advantage over the competition.

It seems like the best way to reach a desired result would be to focus on that result, try to move toward it, and judge each attempt by how closely you approximate it. But actually that approach is far from optimal. If you focus your attention and effort less on the results you’re hoping for and more on the processes and techniques you use, you will learn faster, become more successful, and be happier with the outcome.

By default we tend to be forward-looking, goal-pursuing, results-focused. Why? Because we’re wired for a discontentment with the present and a striving for a better future. Because results are easier to measure and evaluate than processes. Because we know others judge us based on results and we tend to care too much what others think.

But focusing on process rather than outcome or goals is a much better strategy. Why?

  • It eliminates the noise of external factors. Success can follow a flawed effort and failure can follow a flawless effort. In those cases, judging performance by outcome will reinforce the wrong techniques. You’ll achieve mastery of a new skill more quickly if you can learn to detect those cases and reinforce the correct processes whether or not they happened to lead to the desired outcome in that instance.
  • It encourages experimentation. When you’re wholly focused on a specific desired result, you’re less willing to try long shots, less inclined to experiment, less open to serendipity, and less likely to stumble on an even better outcome than the one you were aiming for
  • It lets you enjoy the process more. Life is lived in the present, not the future, and happiness is a process, not a place. Focusing on process will let you engage more deeply with the present and experience it more fully, which will help you learn faster and experience life more completely. When you focus on the practice instead of the performance/goal/outcome, you can enjoy the present moment and improve at the same time.
  • It puts you in control. You have only partial control over whether you reach a specific external goal. But you have complete control over the process you use. Whether you give your best effort is entirely within your power. An internal locus of control leads to empowerment, higher self-esteem, and success, all of which contribute meaningfully to life satisfaction.

    We cannot totally control losing 50 pounds in a year – but we can decide how we eat and exercise. We can choose to run that mile every day. Sooner or later, the weight will be gone.

    We cannot control meeting the man or woman of our dreams. But we can decide to go on five dates a week.

    We can’t directly control landing our dream job, but you can dedicate yourself to the self-discovery, the searching, and connecting with the right people who will likely lead you to doing work you love.

    At our investment fund we cannot control, nor predict, what the stock market will do on a daily, monthly or yearly basis – but we can control how we go about choosing the investments and keeping to a process that’s gotten results for the past 100 years.

    You cannot control how many new subscribers you get in a month – but you can decide to show up and write your very best and most useful content for your readers. And you can decide to write 10 guest articles for other sites.

    We cannot control how many products (Reserve, Luminesce range, Finiti, AmPm, Ageless, Nevo, Zen Body) or packages (Ambassador, Jumbo, Supremem or Basic) we sell in a month – but we can control our presentation style, marketing message, how we treat or follow up customers, potential business partners and how many appointment we make on phone or social media platform like FB, Wecha, etc.

  • It lets you enjoy and benefit more from whatever outcome does occur. In the long run things rarely turn out the way we expect them to. If your happiness is predicated on your success, and if your success is predicated on a specific outcome, you are setting yourself up for a high likelihood of frustration and disappointment. If you instead let go of the need for any particular outcome, you increase your chances for success and contentment. It’s fine to desire a certain outcome; just don’t make your happiness contigent on it. Instead, derive happiness from knowing that you gave every attempt your best effort.
  • It will give you confidence. Not confidence that you’ll succeed in the current attempt, but confidence that you’re on the right path to mastery. You’ll worry less about the future because you’ll know that you’ll be happy regardless of the outcome of any given situation or event. You’ll be more free to get out of your comfort zone, to be spontaneous and take risks. And being unattached to a specific outcome means you won’t be needy, or get upset when things don’t go as you had hoped. The more you focus on process over outcome, the more confident you’ll become, and there’s nothing more attractive than confidence.
  • It allows you to have a system-based thinking by releasing the need for immediate results. Eg. I did a presentation to a group of new prospects and out of 10, only 1 signed up, I was disappointed and could have beaten my self up but I reminded myself that I was going to do this for the next few years. 

    In a situation like the one above, a goal-based mentality will tell you, if you set a goal and you don’t reach it, then you feel like a failure.

    But with a systems-based mentality, I had no trouble moving on. Systems-based thinking is never about hitting a particular number, it’s about sticking to the process and not stop find the right people.

Are you focused on Goals/Outcome or Process?

Does doing your very best bring you joy? Do you generally put forth your best effort, or is there something in the way of striving for excellence?

When we watch most small children learning to walk, they are very diligent about it. The fact that they fall over and over doesn't seem to faze them at all. But what would happen if, every time the child fell, the parent became angry and yelled at them for falling down, shaming them for failing? It is likely that the child would become fearful of trying to walk, and their walking would be greatly delayed.

I've never seen a parent do this to a child, but I have seen many people do it to themselves.

Think about what you say to yourself when you think about doing something new -- like going back to school to change careers, learning to fly, moving to a new city or contemplating marriage.

Is this you?

  • What if I fail?
  • What if I make a fool of myself?
  • What will people think of me if I don't do well?


Or is this you?

  • How exciting -- a new challenge!
  • I'm going to enjoy putting my all into this!
  • I just love trying new things and learning new things!


There is one huge difference between these two: The first is about the outcome and the second is about the process.

So How can we focus on process over outcome or goals?

  • Don’t pursue the rewards directly, trust that they will come. Focus on the process with diligence and effortful study, and let the outcome take care of itself.
  • Stop worrying about what others will think of your performance.
  • View each attempt as merely practice for the next attempt.
  • Choose for yourself how to rate your performance. Rate yourself based on the effort, not the outcome. Don’t try to win today, try to become a winner. Be happier when your best effort results in defeat than when a weak effort results in victory. Determine what your best effort would look like, and then make it happen.
  • Bring awareness to your performance, either during or immediately after it using feedback loops, so you can learn to identify when bad results follow good processes, and vice-versa. With practice you will build the confidence needed to avoid second-guessing yourself when the results are bad but your technique is good.

    For example, I would spend 15 minutes end of the day to check on my prospecting, conversion number, but I rarely think about the number, but checking it provides me a feedback loop that tells me if i'm doing things right. When the number drops, I know that I need to improve either marketing or presentation.

    Feedback loops are important for building good systems because they allow you to keep track of many different pieces without feeling the pressure to predict what is going to happen with everything. Forget about predicting the future and build a system that can signal when you need to make adjustments.

Here's the difference between Goals and Processes/System

  • If you’re an Entrepreneur, your goal is to build a million dollar business. Your system is your sales and marketing process.
  • If you’re in Jeunesse Business, your goal is to build your business to Diamond. Your system is your prospecting and presentation, training (prospecting and presentation) process.
  • If you’re a coach, your goal is to win a championship. Your system is what your team does at practice each day.
  • If you’re a writer, your goal is to write a book. Your system is the writing schedule that you follow each week
  • If you’re a runner, your goal is to run a marathon. Your system is your training schedule for the month.

Now for the really interesting question:

If you completely ignore your goals and focused only on your system, would you still get results?

For example, if you are in Jeunesse and you ignored your goal to become Diamond in 1 Year and focused only on what you and your team does at prospecting, presentation and training each day, would you still get results?

I think you would.

As an example, I just added up the total number of presentations I did in the last 2 years (sometimes a couple of times a day). Easily, I have done at least over 730 presentations and at least half the number in training. I have become a Diamond Director after 18 months and my organization size is now approaching 30,000 in over 50 countries.

All this is surprising because I never set out a goal to have 30,000 people in my team. I didn't measure the number of people in my organization to some benchmark. I never set a goal for how many people I must convert. 

What I did focus on was doing prospecting, presentation and training (prospecting, presentation) for 2 years and the result is almost 30,000 people in 52 countries. I focus on system and process of doing the work. In the end, I enjoyed the same (or perhaps better) results.

So Fall In Love With Processes and Systems...

When you are focused on the outcome and you attach your worth to the outcome, you will find yourself very resistant to trying new things and putting forth your best effort. When you define your worth by your performance rather than your effort, you stop yourself dead at the starting gate.

When your sense of worth is attached to the effort you make and putting forth your very best, then the process itself becomes exciting and rewarding, regardless of the outcome. In fact, people who define themselves through effort rather than outcomes do not think much about the outcome. While they have goals, and they certainly want to achieve their goals, they are not focused in the future on the goal. Instead, they are in the present moment, putting forth full effort in their desire to be all they can be.

If you find yourself stuck or blocked in your life in any area, look inside to see if your focus is on the outcome and on what people think of you, or if you are focused in the present moment, fully engaged in the process. Notice if you are telling yourself that your worth and intelligence are attached to outcomes and to what people think of you, or to fully expressing and manifesting your gifts and talents.

If you have never put forth full effort for fear of failure, you have no idea how deeply fulfilling it is to give your all to something. People who fear failure are afraid to give their all, because then if they fail, they can always say, "Well, I didn't put in my all." People who give their all and fail say, "I learned so much from this experience that will serve me well the next time."

We did not come to this planet to protect against failure. We came to fully and joyfully manifest ourselves, offering our love, gifts and talents to each other and the planet. Today, why not devote yourself to effort and excellence?

None of this is to say that goals are useless. However, I’ve found that goals are good forplanning your progress and systems are good for actually making progress.

Eliminate the clutter and all the things that are going on outside and focus on the things that you can control with how you sort of go about and take care of your business. That’s something that’s ongoing, and it can never change

If you’re seriously committed to your goals, it isn’t enough to occasionally attempt new behaviours: You have to learn A Tiny, Powerful Idea and internalise it. You need to decide what you want and identify the behaviours of the kind of person who already has it. You must make those behaviours daily habits and a part of your identity.

When you commit to a process over an outcome, you redirect your focus on what is within you inner locus of control; discipline, motivation and organisation to name a few, drive the actions needed to necessitate the outcome you’re moving towards.

If your outcome is to write a book, your process isn’t to write when you feel inspired, it’s to become a writer; the kind of person who writes daily, regardless of their motivation, and is focused on improving their craft.

If you outcome is to quit your job and start your own business, your process isn’t to develop your business when you’re bored, it’s to become an entrepreneur; the kind of person who grows their business every day because that’s what they’re passionate about.

If your outcome is to lose weight, your process isn’t to become a dieter (the word “dieter” implies you’re not in it for the long haul) it’s to become a foodie; the kind of person who loves eating healthy food and doesn’t need to resist the temptation of fatty foods: Given the choice, it’s a no-brainer

If your outcome is to become a Diamond, your process isn’t to become a sales person or presenter or even a trainer,  it’s to become an influential leader for Jeunesse; the kind of person who is passionate about sharing Jeunesse Opportunity and Products to the world everyday and teaching others with the same vision to do the same everyday. Not to do it only when convenient.

When you’re committed to the process, you always win because you’re improving daily. You’re constantly moving towards what you want because of the tiny actions you’re taking. There is one caveat to this: You have to constantly and never-ending improve the process you’re using.

Galt’s Law argues any complex system evolved from the one that preceded it, so err on the side of simplicity to begin with. Don’t make it overly complicated by setting yourself unrealistic expectations, you can always improve it.

In other words, if you want to become a writer, don’t decide to write 1,000 words every day if you’ve never done it before. Write 100 and gradually increase it when you feel ready. Don’t burn yourself out, you’re in it for the long-term, remember?

In closing, decide what you want and the kind of person you’re going to have to be. Ask yourself: “What am I going to have to do consistently in order to have what I want” and commit to the process that’ll help you achieve it and refine it along the way. The outcome – or one you haven’t even considered – will inevitably be a positive one. That, you can believe in.

Goals can provide direction and even push you forward in the short-term, but eventually a well-designed system will always win. Having a system is what matters. Committing to the process is what makes the difference.

Other Inspired Quotes...

"If people knew how hard I worked to gain my mastery, it wouldn't seem so wonderful."

"The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor."
--Vince Lombardi

"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education is not; the world is full of educated failures. Persistence and determination alone are omnipotent."
--Calvin Coolidge

Other Inspired Readings...

Winston Yap

For the comments: What is your process? What steps do you whole-heartedly believe will lead to results over time? Share them with us. If you don’t have a process yet, get one. Tell us one thing you’ll do today to start establishing that process.

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